Genesis is the new Hyundai brand specially created for premium and luxury cars, to compete with the best-selling competitors from BMW, Mercedes-Benz, and Audi. The very first attempt of the new brand is simply rebadged Hyundai Genesis which received the G80 name and get rid of any Hyundai badges. Good equipment level, affordable price but without pedigree – is there any chances to succeed?
But if you aren’t a badge chaser, you could do much worse than consider this mid-size sedan for your next luxury vehicle.
And here’s why.
Availability and Price
The new Genesis brand of vehicles are already in the showroom, having been launched very recently.
2017 Genesis G80 release date: already available
Although the base model is a little more expensive than the Hyundai Genesis, it does come with more (and updated) equipment as standard. The 2017 Genesis G80 starts at $42,350 for the base model, but the fully loaded V8 version sells for $55,500.
Don’t expect much in the way of updates to the style or look of the Genesis, this is more about taking a good sedan and making it better and higher specced.
With regards to the styling, the new Genesis has lost the Hyundai badging and that’s about it.
Even under the hood, nothing has really changed; it still uses the 3.8 liter V6 311 BHP motor that was fitted in the Genesis and there’s an option for powerful 5.0 liter V8 (420 BHP). All power is sent to the wheels (an all-wheel drive option is available for $2,500 on the V6 model, whereas the V8 is rear wheel drive only) via a slick auto transmission.
Good Equipment Level
Standard equipment and tech is good; the base model is fitted with auto emergency braking, blind spot monitoring, lane assist, adaptive cruise control, Apple CarPlay and Android Auto.
Further options (and higher trim levels) can include: panoramic sunroof, Lexicon surround sound system, ventilated front seats, power rear sunshade, upgraded leather, matte wood trim, Head’s Up Display, powered trunk lid and a 9.2” touchscreen.
As we’ve already said, the 5.0 V8 comes with all those boxes ticked, but for an extra $13,000 (or thereabouts).
As regards the rest of the tech, we’d also expect to see the usual things like USB ports, 4G LTE Wi-Fi, LED headlamps, keyless entry and start / stop driving – exactly the sort of equipment you’d find in the nearest competitors rival vehicles. If the Genesis is to succeed against them and the lack of a ‘badge’, they’ll need to make the sedan pretty special.