New 2017 Genesis G90 Is A Flagship Hyundai


We don’t see Hyundai Equus anymore, because Koreans decided to make its own luxury brand, like Nissan, Honda and Toyota did back in early 1990s. New brand called Genesis and should compete with German ‘trinity’: BMW, Audi and Mercedes-Benz.

The first born model of the brand is 2017 Genesis G90, and it is the most luxurious car of Hyundai to date – that’s what numbers show – less exquisite models will get G80 and G70 (probably) designations.

Although it is technically based upon the Equus, and will be replacing the Equus, it is actually quite different from that model, you could consider the G90 as a brand new vehicle (almost).

We expect to see the 2017 Genesis G90 debut in the late part of 2016, with a full roll out to dealerships in the early part of 2017.

2017 Genesis G90 release date: already available

Of course, a lot depends on specifications and which motor is fitted, but the V6 version is set to start at $65,000 and the V8 will be in the region of $80,000.

Extra Length

As we’ve already stated, the Genesis is very nearly a brand new car, based upon the Hyundai Equus.
Styling may be similar, but the new G90 is actually 4.5” longer than the outgoing Equus, this must mean that new bodywork, drivetrain and numerous new components are needed.

That extra length comes from a stretched Hyundai Genesis platform, which will now go on to be the new Genesis G80.

Despite the extra length, it seems that Genesis have lost legroom in the rear, and that isn’t great news; the German manufacturers can offer a reasonable amount of more space – this makes no difference as a driver / owner, but if you’re in the business of executive transport, the man in the back will feel the pinch.

V6 and V8

Two choices of motor will be available; 3.3 liter twin turbo V6 which produces 365 BHP or a 5.0 liter V8 producing in the region of 420 BHP. Both choices will drive the rear wheels via an 8-speed auto transmission, but it is believed that Genesis will also offer Hyundai’s HTRAC all-wheel drive system as an option.

The styling ethos for the new range has been described by Genesis as “Athletic Elegance”, what that actually translates to is something smart with a little bit of muscle. Our only question would be; is there enough of a difference between the V6 and the V8 to justify a $15,000 price hike? 55 BHP doesn’t equate to $15,000 in our world.
  • Kevin

    You mixed up the title. The wording should go the other way around

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G90 is a huge leap forward in comparison with previous Equus. But could it compete with Germans on the same level?

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