Hyundai Genesis Become a Stand-Alone Premium Brand


At the beginning of 2016, the Korean automaker Hyundai announced the creation of the premium Genesis sub-brand lineup, which according to the company’s plans should include up to six models. The first models of the brand will be rebadged Hyundai Genesis sedan which gets G80 name, and all-new G90 executive sedan, which will be the successor of Equus model.

Higher Numbers Means More Luxury

The firstborn of a new brand became the flagship sedan under the name of the G90, which replaced the Hyundai Equus. At home, in Korea, the model will be called EQ900 and will go on sale in late 2017. The car has incorporated all the design solutions and technologies that will carry over to the other members of the newly formed brand. First sketches and spy photos, as usually precedes the formal presentation, gave rise to much discussion among car enthusiasts and critics. And here, December 9, all the data on a new full-size Genesis sedan G90 were disclosed by the manufacturer.

Size Matters

External dimensions Hyundai Genesis G90 2016-2017 allow the car to feel confident among their premium counterparts, which include BMW 7-series and Mercedes-Benz S-Class. The length of the Korean new items equals to 5205 mm, width and height – 1495 mm and 1915 respectively. Center distance of 3160 mm. is The same of the Bavarian model has smaller dimensions, in addition to the three key dimensions behind Genesis sedan from 90 mm in the wheelbase length. It should be noted that G90 in addition to the standard version will acquire more and long wheelbase version that will stretch to about 5.5 meters.

The exterior design of the new premium sedan can be attributed to one of the most elegant and stylish cars ever produced in Korea. Many elements of the exterior of the novelty is borrowed from the concept car Vision G, developed the design division of Hyundai in the United States. The nose of the model is decorated with a large radiator grille with thin horizontal slats, angled and elongated headlights with interesting curves of the navigation lights and the narrow neck of the inlet with a lateral extension underlying “cilia” of foglights.

You also might be interested in 2017 Hyundai Tucson exterior changes

Interior decoration of Hyundai Genesis 2017 model year, Koreans are treated extremely seriously. It was set with high-quality materials such as natural wood and Nappa leather. A high level of comfort in the cabin of the Genesis G90 is ensured by carefully thought-out ergonomics, largely focused on rear passengers, gorgeously contoured seats and a great sound insulation, backed up by double glazing. On the second row instead of the whole sofa can be separate seats (option) with up to 14 different adjustments, that definitely makes the rear stay is much more pleasant, especially during long journeys.


Technical characteristics Genesis G90 2016-2017 vary depending on the type of installed powerplant. There are a total of three, and each runs on petrol.

The youngest of atmospheric engines is a 3.8-liter GDI V-shaped arrangement of six cylinders. This unit is familiar to us by the Hyundai Genesis, which also generates 315 HP of power. Another available to the G90 “aspirated” – a 5-litre V8 returns with 425 HP and a peak torque of 520 Nm. The top engine gives the sedan a good dynamics of dispersal, allowing to reach 100 km/h in 5.7 seconds.

Turbocharged engine 3.3 T-GDi with twin superchargers is a new unit designed to make the Genesis G90 more competitive against long switched to turbocharging classmates. The following characteristics of the unit: power – 370 HP, torque – 510 Nm. The turbo engine accelerates the car from 0 to 100 km/h in 6.2 seconds, which is 0.5 seconds lower than in more powerful 8-cylinder engine.

G80 Means Badge Engineering

Another model – G80 – is something a bit different. Of course, it is the same premium BMW and Merc killer, but the approach is different – it is just a rebadged Hyundai Genesis which means the same mistakes Hyundai made while trying to produce something cooler than low-budgets sedans – low attention to details.

It means the design is outdated, remaining fat version of Elantra; some elements of the interior borrowed from lower budget models.

There are only two things might attract possible buyers – good engine choice and perfect quality for money balance.

Future Genesis Models

It is rumored that the next Genesis model might be either a personal luxury coupe (like S-class coupe or BMW 6-series), or full-size premium crossover. GV80 concept hints the big SUV, is more likely, at least more potent than unnamed New York concept car which shows the possible 4-door coupe with hybrid powerplant.

One way or another, both concepts don’t look like a future model prototypes, so we could expect more certain hints for the future Genesis cars.
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