Toyota Venza Making a Comeback in 2017?


The Toyota Venza was described as an ‘innovative SUV’ when it was first launched, it was based on the Toyota FT-Sx concept car, but it never really seemed one thing or another – the design seems just that little bit different to what you’d normally expect.

The older model was built on the same platform as the Camry sedan, and although Toyota haven’t confirmed anything about the new model, we’d expect the new Venza to share its underpinnings with another model also – building a bespoke platform for a single vehicle isn’t cost-effective, especially one that has had such a shaky production run as the Venza. We’d have to guess that Toyota have done their research and are planning on leaving the new Venza in production for some time to come.

Popular Segment


1. Popular Segment
2. Power Up!
3. Dog Lovers Rejoice
4. Looking Good
5. When, Where and How Much

It seems odd that Toyota introduced a brand-new model in 2008 and then discontinued it just seven years later; most brands intend on putting a model in to production for at least a decade. What’s stranger still is that they are bringing it back.

But the market is a popular segment; you have the Nissan Murano, Kia Sorento, Subaru Outback and the Hyundai Santa Fe Sport all competing for customers – why did Toyota pull out of it in the first place?

It can’t be that they just wanted to give the RAV4 some space – most manufacturers are trying to cram their products in every segment, the more products they offer, the more of the market they capture.

Power Up!

We think that Toyota will be offering two different engines with the new Venza – a 2.7 liter inline-four with 182 BHP and 182 lb/ft of torque and a V6 3.5 liter with 268 BHP and 246 lbs of torque. Gas mileage looks good – 20/26 MPG for city and highway driving with the 2.7 and 19/26 for the same driving with the V6, although the all-wheel drive option reduces that by just 1 MPG on the V6.

Given that Toyota are offering the RAV4 with a hybrid, it’s more than likely that we may see the same technology making its way over to the Venza production line as well – surely it can’t be that much of a problem to incorporate the technology? And that would fit well with the legislation calling on manufacturers to lower their overall consumption across the range – it’s a win-win situation.

Dog Lovers Rejoice

Strangely, Toyota have taken it upon themselves to give thought to our four-legged friends (about the first and only manufacturer to do so). A couple of the options listed include ‘dog buckles’ to strap them in safely (think like a seatbelt for dogs) and a liftgate pet ramp (for when that jump into the back is just too much at the end of a long walk).

Although a little ‘off-the-wall’, we think it’s a great idea, especially the buckles. Yes, some pet-owners have their dogs safely tucked away in a cage or behind a dog-guard, but there are many more that don’t, and in the event of a collision, they can become little furry missiles. Well done Toyota.

Other Options of the Toyota Venza 2017Of course, the pet safety stuff is optional (at additional cost) but what else is on the options list?

Of course, the pet safety stuff is optional (at additional cost) but what else is on the options list?

You can have a panoramic-glass roof, HD navigation, JBL & Entune audio (Just Bloody Loud!), automatic emergency brake-assist, lane departure warning, adaptive cruise … as with most models, the list goes on.

However, even as standard, the Venza will have a reasonable level of equipment including Bluetooth, USB ports, navigation, rear-view camera, xenon headlights and 6.1” touchscreen infotainment system.

2017 Toyota Venza Is Looking Good

As for the exterior, the new Venza will share some similarities with the old one, in particular, the class-leading ride-height and short(ish) overhangs at the front and rear. This should mean that it’s capable of handling more than a slightly dusty path – one of the features of the last model.

The grille will turn chrome and we have an updated hood, bumpers and headlight redesign to finish off the look, the overall appearance is still very definitely unique to the Venza. The standard 19” alloys fill the wheel-arches just right – any bigger and it wouldn’t look right.

When, Where & How Much?

Now here’s the thing… while we’re pretty sure that the 2017 Toyota is happening, it could be a domestic market only model, which will mean that we may not get it here in the U.S. – we’re still waiting to find out, although you’d have to say that Toyota will be missing a trick if they don’t send it here.

Either way, it will be launched later this year, around October as far as we know, and will start in the region of $30,000 for the base model, maybe just a shade under – they want to be competitive!

As soon as we have more information, we will update the article!

What do you think of the new Venza? Is it something you’d purchase? Why not let us know.

2017 Toyota Venza V6
Engine type DOHC 24V V6, direct fuel injection
Displacement 3,5L
Power/torque 268 hp; 246 lb-ft
Transmission 6-speed automatic
Wheelbase 109.3 in
Length 189 in
Height 63.4 in.
Passenger volume 144.2 cu.ft
Cargo volume 36.2 – 70.2 cu.ft.
0-60 N/A
Top speed N/A
Competitors: Subaru Outback, Volvo XC70
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  • Pam

    I am HopeFUL they don’t discontinue the Toyota Venza, I love mine and everyone that I have talked to that own one love their’s too. When will we know? #keepToyotaVenza

  • Jose A Gabino

    It true the 2017 Venza will available at the end 2017, just want to know.

Editor's rating
4.6 overall
  • Safety4.7
  • Performance4.5
  • Design4.6
  • Features4.6
  • Fuel economy4.6

Toyota Venza is more likely to be fully upgraded to compete with Subaru Outback. Venza is a combination of MPV and SUV.

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