Those of you who have a dream to become an owner of Alfa Romeo 4C should hurry up and run to the dealer as fast as possible. It is not a marketing trick neither it is a part of Alfa Romeo commercial. The truth is that Alfa Romeo 4C which is known as sportscar of a relatively light weight is not going to be produced in the near future anymore. If you expect any global reasons or some kind of auto conspiracy against this brand which threatens 4C, you are going to be disappointed. The culprit is simple. It is demand. Sales of this model are rather poor which indicates a lack of interest among buyers. This is why the new generation of Alfa Rome 4C which was aimed at 2020 is most likely to be cancelled.
In fact 4C has never been top seller in Alfa Romeo history. Even when it was first launched the model did not live up to expectations and the company could not sell it good. What is more, this process has become even slower this year which made the automaker think about stopping this line. To be precise Alfa Romeo has managed to sell only 309 models which a very low indicator. It is a 3 percent drop by the way. For example, last year was better for the company when 320 4Cs found their owners.
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Nevertheless, there is another possible reason why this line turned out to be a failure. Backbone of the auto was formed by a monocoque made from carbon. This is an expensive element indeed. In addition this vehicle is announced as a sports car with mid-engine but it has no power steering and its comfort features are minimal. Perhaps today’s market has too many stronger competitors which are better equipped.
The idea of Alfa Romeo to return 4C to US market is based on this vehicle being the first production of regular type before the mid-90s. Not to mention 8C Competizone and 8C Spider which were extremely limited and did not bring much success to the carmaker in their 2000s. So Alfa Romeo tries to get back on its feet with a new product known as Giulia. It is claimed that this auto is created to take rivalry against Mercedes-Benz C-Class as well as BMW 3 Series. Its sales are planned to come sometimes in 2016. Another ambitious plan of the company is to produce Alfa. Even though it sounds untypical of Alfa Romeo but this is a crossover. Its mission is to beat Porsche Macan along with BMW X3. The company promises that 2020 is the year when their lineup will be complete.
Anyway, Alfa Romeo says that no matter what the destiny of 4C, as well as 8C, will be, those models are both important for the company.