Scion – news, release date, specs, price. All models of brand Scion
Scion is a brand of vehicles produced by Toyota for the North American market. Founded in 2002, Scion’s long-term goal is to appeal to Generation Y consumers. The Scion lineup uses a one-trim, simplified purchase process, and the marque has relied upon guerrilla and viral marketing techniques. The Scion name, meaning the descendant of a family or heir, refers both to the brand’s cars and their owners.
Officially called the Scion tC Release Series 10.0, it seems that Scion (or rather the parent company Toyota), have decided that the Scion brand just isn’t working anymore. Initially Toyota created the Scion brand to attract a younger car buying audience, offering the sort of […]2016-10-06
This article summarises our thoughts on the newest addition, or the fourth iteration, to the Scion iA line; the 2016 Scion iA. New 2016 Scion iA News The Scion iA is the latest car from Toyota, and is designed to appeal to a more youthful […]2015-07-17
The 2016 Scion IM which is essentially a rehatched Auris or Toyota Corolla Wagon, had already created waves at the 2015 Auto Show in New York. Created in Japan and raise in Europe, the Scion IM is all set to make its debut in North […]2015-07-13