Scion

Scion – news, release date, specs, price. All models of brand Scion

Scion is a brand of vehicles produced by Toyota for the North American market. Founded in 2002, Scion’s long-term goal is to appeal to Generation Y consumers. The Scion lineup uses a one-trim, simplified purchase process, and the marque has relied upon guerrilla and viral marketing techniques. The Scion name, meaning the descendant of a family or heir, refers both to the brand’s cars and their owners.

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