The Epic Comeback of Ford Bronco in 2018


Ford introduced the Bronco all the way back in 1966, it was originally a small, lightweight competitor to the Jeep CJ-5 and International Harvester Scout, but then in 1978, it got a bit porky, bit overweight and was just another Ford.

When Ford finally canned it in 1996, there was a bit of an uproar – it seems that there were many fans of the Bronco, they all wanted it put back in to production straightaway. Like many good things though, a twenty-one year wait (although it will be 22 when we finally see it) has done wonders – the legend has grown, people have forgotten about O.J.’s chase and it seems that everyone is clamouring for a return.

At the recent 2017 North American International Auto Show held in Detroit, Ford finally came clean and announced that they were indeed bringing the Bronco back. However, there seems to be some confusion on the date – while many are expecting it to arrive in time for 2018, Ford have said that it’s one of five utility vehicles that will be arriving before 2020. And that’s all the official information available.

We would guess that Ford are some-way off from production – they didn’t even have a show model – the stage just had a Bronco graphic as the background. Whether this means that Ford are still working on the design or just keeping it under wraps remains to be seen. If we had to guess, our money would be on the design not being finalized yet – with such a popular vehicle, you’d have to expect Ford to show-off as soon as they could, therefore, no vehicle concept means no finalized design in our book.

2018 Ford Bronco Renderings


1. Renderings
2. Share & Share Alike
3. Under the hood
4. Retro
5. Technology

There are plenty of websites about with pictures of the new Bronco, or at least renderings of what fans would like to see, and we have to say, we love the look of some of them, we can only hope that Ford are thinking along the same lines.

The possible downside is that Ford are intending the Bronco to compete against the Jeep Wrangler, so it’s possible that it could look completely different to what people are expecting, and perhaps look a little more like the Jeep.

Although Ford have said “a no compromise midsize 4X4 utility for the thrill seekers who want freedom and off-road functionality, with the space and versatility of an SUV. It’s capable of conquering everything from your daily commute to gravel roads and boulders” which does kind of describe the last incarnation of the Bronco.

Share & Share Alike

Given that the new Ranger (that was also announced at the same time) will be built in the same Michigan facility, we think it is more than likely that the two will share the same platform – midsize truck, midsize off-roader – all on the one line.

This would make sense, even more so if the other promised utility vehicles that are due to arrive before 2020 share the platform as well – it’s all about cost saving and efficiency in the auto world now.

Although we don’t yet know what the other three vehicles will be, we think they’ll also be built in Michigan – so it’s doubtful that it will be a newer version of the F150 for example.

Under The Hood of the 2018 Ford Bronco

Will Ford surprise us when it comes to powering the new Bronco? Could we even see a hybrid?

We think it unlikely that Ford will take the hybrid route; yes, all manufacturers now need to lower their overall emissions, but the Bronco just isn’t that type of vehicle, or it certainly wasn’t.

The Bronco should be about go-anywhere ability, hauling itself up rock-faces and creating a cloud of dust when you’re giving it plenty on the beaten track, not saving the environment and being conscious of the odd couple of miles-per-gallon here and there.

We’d love to see a V8 upfront, but they are just too far the other way – inefficient and thirsty. We are placing our money a V6, perhaps with a little forced induction for good measure – 300+ BHP should be about right, although it would be great if Ford made a hot version.

We’d also expect something smaller – something like a 2.7 liter inline-four in the base model, after all, ford want to go head-to-head with Jeep – this means spec-wise and price-wise – the

Wrangler starts at just $23,995 plus destination.

We doubt that even the base model will come anywhere near that figure, but you’d have to guess around the $27,000 mark – if it’s less than that, it will be a bonus. Don’t forget, Ford have an army of fans waiting for the new Bronco – they aren’t going to be short on sales.


Lots of manufacturers are incorporating retro styling in to their vehicles, even when there is no heritage behind it, but are Ford going to nod to their past glories? Surely, without any doubt, Ford will give the Bronco a recognizable face – using an updated version of that iconic front-end? In our eyes, it would be huge mistake to launch the car without it.

We don’t think they’ll go so far as adding big chrome bumpers and soggy suspension though – despite being retro inspired, it will be all technology and toys – the Bronco is designed for fun.


It would be great to see a no-frills Bronco hitting the showroom, but unfortunately, the legislators won’t see it the same. So no doubt we will have the usual array of safety equipment; lane departure warning with lane keep assist, pedestrian recognition, rear view camera, adaptive cruise control, blind-spot monitoring, Apple CarPlay and Android Auto, USB, Bluetooth, Navigation … pretty much every bit of tech will be available, either fitted as standard or an option.

There is a strong possibility that Ford will do a special launch-edition to celebrate the come-back, and with people already waiting, it’s sure to sell-out at launch.

Make no mistake, the 2018 Ford Bronco is going to be a popular model, if you want one, you’d better start getting friendly with your local Ford dealership now!

What do you think of the new 2018 Bronco? Do you think the renderings are accurate? Is there anything you’d definitely like to see?
  • james hughes

    I would love to see someone “customize” a new bronco by stripping away all of the technology and bring it back to what Bronco owners really want. No fancy safety stuff, no fancy electronics, just a shell and a motor. That’s all I want anyways.

  • Michelle Marzulli

    I would like to Bronco to have the same front and room like my 1995 bronco had. I like the picture with the Bronco with the f150 front. If they make it small like the ranger, people won’t like it as much. The 1995 was very comfortable and roomey inside with the captain chairs. I am waiting on this, but if it is small like to ranger I will have to look elsewhere.

Editor's rating
4.5 overall
  • Safety4.5
  • Performance4.6
  • Design4.7
  • Features4.5
  • Fuel economy4

We all waiting patiently for the new Bronco which has recently confirmed by Ford. The relaunch of the legend should be no less epic than Mustang relaunch back in 2005.

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